Do you see a logical contradiction in Xerox’s willingness to devote millions of dollars to support pure research sites like the PARC and its refusal to commercially introduce the products developed?

Answered on : 2024-01-24

Sources

CASE STUDY 2.2 Classic Case: Paradise Lost—The Xerox Alto

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Case 2.2 (docx)

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BUSN 333 Case Study Ch 2 - The Xerox Alto Case questions

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Yes, there appears to be a logical contradiction in Xerox's actions. While investing heavily in pure research sites like PARC, Xerox failed to capitalize commercially on the innovative products developed, creating a disconnect between research efforts and commercialization strategies [1]. This contradiction raises questions about the alignment of Xerox's research and business objectives.

1. Xerox's willingness to fund research sites like PARC demonstrates commitment to innovation [1].

However, this commitment is contradicted by:

- Refusal to bring developed products to the market [1].

This contradiction has been acknowledged in various sources, emphasizing the missed opportunities for commercial success resulting from this misalignment [1] [7] [9].