Answered on : 2024-02-20
1. **Opportunities:**
- AI technology advancements create a global demand [1].
- AI aids in efficient cross-border operations, from user research to marketing [2].
- Companies leverage AI's powerful capabilities for international expansion, facilitated by big data and AI tools [3].
2. **Challenges:**
- Higher barriers compared to other app categories due to data security, media policies, cultural differences, and technical development [4].
- Supply chain management complexities [9].
- Balancing low-value repetitive tasks with high-value AI innovation [13].