What are the reasons behind Line's decision to shut down Voom?

回答於 : 2024-07-12

參考資料

LINE VOOMの問題 - ヘルプセンター

help.line.me

Line Voom going away next month - Reddit

reddit.com

LINE VOOMはいらない！非表示にしたい場合の設定方法

news.mynavi.jp

查看更多 12

答案

完善答案

LINE VOOM, a feature launched as a replacement for LINE's "Timeline," will no longer be available in certain regions starting from September 7, 2023. Here are some key reasons and details surrounding LINE's decision to shut down VOOM:

1. **Regional Availability**:

- LINE VOOM services are being shut down in several regions but will continue to operate in Japan, Taiwan, Thailand, Indonesia, and Hong Kong. Users from affected regions are advised to back up their content before October 23, 2023[5].

2. **User Preferences**:

- There has been feedback from users expressing that they find alternative platforms like TikTok and YouTube Shorts sufficient for short video content. This indicates a potential lack of user engagement or preference for LINE VOOM[3].

3. **Service Integration and Redundancy**:

- LINE VOOM, which operated separately within the LINE app and focused on short video content, might have faced challenges in differentiating itself from other more popular short video platforms[13].

4. **Historical Issues**:

- There were some issues related to privacy and unintended visibility of posts from official accounts, which might have contributed to a reconsideration of the service's viability[6].

To summarize, the decision to shut down LINE VOOM in certain regions seems to be influenced by a combination of user feedback, competition from other platforms, regional focus, and previous operational challenges.