What is the meaning of an influencer?

Answered on : 2024-07-18

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influencerの意味・使い方・読み方

eow.alc.co.jp

インフルエンサーの意味とは？定義やマーケティングに起用 ...

visumo.asia

influencerの意味・使い方・読み方 | Weblio英和辞書

ejje.weblio.jp

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An influencer refers to an individual who has a significant impact or influence on society, particularly through social media platforms like Facebook, Instagram, Twitter, and other consumer-generated media on the internet. Influencers are known for their ability to sway the behavior, opinions, and purchasing decisions of their followers [2]. They are often considered key figures in marketing strategies due to their ability to reach and engage with a large audience [3]. In the realm of influencer marketing, companies collaborate with these influential individuals to promote their products or services to a broader audience [4].

Influencers can range from celebrities, industry experts, bloggers, or social media personalities who have amassed a substantial following that looks to them for guidance, inspiration, or entertainment. The ability of influencers to connect with their audience on a personal level and build trust is what sets them apart in the world of digital marketing [5]. They act as intermediaries between brands and consumers, effectively bridging the gap and creating authentic content that resonates with their followers.

Overall, influencers play a crucial role in shaping consumer behavior, driving trends, and influencing the online landscape, making them valuable assets for businesses looking to expand their reach and connect with a more engaged audience.

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