What is the truth behind the direct selling by the Portuguese masses?

回答於 : 2024-07-12

參考資料

Direct Selling in Portugal - Market Size, Industry Analysis ...

ibisworld.com

Direct Selling in Portugal | Market Research Report

euromonitor.com

Top 500 direct sales companies for 2024 - Epixel MLM Software

epixelmlmsoftware.com

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答案

完善答案

Direct selling in Portugal, similar to many other regions, involves marketing consumer goods directly to consumers, typically within their homes, workplaces, or other places outside of traditional retail environments[2]. Here are some key insights about the direct selling landscape in Portugal as of 2024:

### Market Size and Rankings

- **Market Size**: The direct selling industry in Portugal is valued at approximately €372.3 million in 2024[1].

- **European Context**: Within Europe, Portugal's direct selling market ranks 18th in terms of revenue[1]. The European market as a whole is quite substantial, with a total market size of €43.6 billion in 2024[4].

### Industry Dynamics

- **Stability and Growth**: The revenue for direct selling in Portugal has exhibited low volatility over the past five years, growing at an annual rate of 2.8%[1]. This suggests a stable yet gradual growth in the sector.

- **Digital Transformation**: The direct selling industry is embracing digitalisation and virtual reality to enhance customer experience. This shift is part of a broader trend towards hybrid models that combine traditional direct selling methods with digital tools to boost sales and engagement[2].

### Competitive Landscape

- **Key Players**: The competitive environment in Portugal is expected to remain stable with no significant new entrants anticipated. Companies like Vorwerk are predicted to increase their market share due to their strong reputation[2].

### Employment and Businesses

- **Number of Businesses**: There are 6,667 businesses operating within the direct selling industry in Portugal in 2024[1].

- **Employment**: Portugal ranks 11th in Europe regarding the number of employees and wages within the direct selling sector[1].

### Trends and Future Outlook

- **Trends**: There is a growing dynamic in the market driven by digitalisation and innovation. This includes the use of virtual reality and other advanced digital tools to improve the consumer experience and expand market reach[2].

- **Future Growth**: The direct selling market is expected to continue its growth trajectory, benefiting from increased consumer purchasing power and ongoing technological advancements[2].

In conclusion, the direct selling industry in Portugal is relatively stable with consistent growth, driven by a combination of traditional methods and innovative digital strategies. This industry provides significant opportunities for both businesses and individuals engaged in direct marketing activities.